Statistics show that nearly 70% of US employees are not totally engaged in workplace. This implies that they can be physically present at the workplace, but not living to their complete potential or giving their best performance.

Improvement of employee engagement has to be an aim for businesses as it results in more productivity, fewer sick leaves, and less staff turnover. Let us see some of the benefits of better employee engagement in the marketing business.

What keeps an employee engaged in business?

Unlike a popular belief, a good benefits package and salary isn’t long to keep the best employees. Employees are not motivated by perks, salary hikes, etc. instead they value transparency, a work-life balance, and company ethics than anything else.

Looking at this change in thinking pattern, more and more companies in the US are focusing on building trust and brand reputation in the market.  Stratac marketing is a leading marketing company in VA that provides research-based marketing and consulting solutions to its clients.

Why is engagement among employees needed in a company?

Employee engagement is needed in an organization for various benefits. A workforce that is engaged is seen to be happier, healthier, more productive, and more profitable than others.

Traditional perks and salary packages aren’t sufficient to keep employees contented and happy. Employees who are engaged are seen to be the most dedicated in an organization. They are also the loudest brand ambassadors in a firm.

Benefits of employee engagement at the workplace

There are a few benefits of employee engagement in any firm. These are:

Increased profit and productivity

Statistics show that disengaged employees cost around $450 billion to $550 billion money on an annual basis. Such losses are reduced to lost days, working hours, and lost productivity, due to lateness, and sickness. The main reason behind such disturbance can be due to negativity at workplace, and higher staff turnover.

Most the businesses understand the importance of engaging employers in the business. This has resulted in an improvement in the US economy and enhanced employee satisfaction. Engaged employees create a happier, and a profitable workplace. Engaged employees are seen to outperform unengaged employees by more than 200%.

Improved work relationships, and communication

A toxic and an unsupportive environment is not good for employees. Positive employee relationships and strong leadership form an essential ingredient in keeping everyone motivated, and happy at workplace. It helps to create a well-focused that strives to achieve a common objective.

A work culture that supports career progression ensures transparency at workplace, and open communication channels can help to develop better relationships at workplace and enhanced employee engagement.

Lower staff turnover

Businesses spend around $11 billion in a year for the training and recruitment of new staff due to staff turnover alone.

Reducing turnover levels of staff is important for financial perspective, and also for the prevention of loss of knowledge, experience, and talent of employees. An employee that leaves the company takes away their experience and skills.  Replacing them takes up a lot of money, resources, and time in its training, and recruitment.


Employee engagement boosts revenue generation, improves business culture, and reduces sales turn over. Due to these benefits, more and more businesses are making efforts in building their reliability and providing a work-life balance to their employees.

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