The Website is all about delivering information, product or services. But when we talk in terms of generating revenues from them the most popular source is “Ad Network “. This Online advertising network platform provides companies to an ad about their product online on websites and as in when the visitors click on ads it becomes a source of revenue for advertising agencies. The place on web page where the ad will be displayed is decided by the advertiser. We can find these advertise in RSS feeds, e-mails, websites, even on blogs and on various sources also.
(Research Report) Which ad network is good for your website:
We may have many choices when it comes to advertising online. like AdSense, Bidvertiser, Info links, Media.Net. It is very difficult to decide which one is best among, which companies to go with, and all options in our hand. In this Article, we will majorly focus on AdSense and Media.Net.
The Ad Network works by targeting advertiser and publishers. The advertiser pays for the ad to be displayed on the publisher’s site. The payment is based on CPC or CPM. The AdSense and Media.Net both are CPM (Cost Per Mile) based. In CPM the publisher is paid all in once when the ads are displayed, the payment is made on the basis of per impression.
For Example $10 CPM, the publisher will get $10.00 USD per thousand impressions. CPC stands Cost Per Click and the payment is based on the number of click generates by the visitor on ads published on your site.
It is quite challenging that the publisher’s application is approved because it should fulfil certain criteria based on designing and content. Publisher have to apply by adding personal details and web page details. If someone have multiple websites, the can even apply using same account. And once the application is approved the admin page is given to publisher which contain various features like which ad to be displayed and can also check ad performance, Payment history etc.
It is Ad Network by Google. It is also known as Google AdSense. The ads displayed can be text as well as image-based. It has a very strong lead in ad network. It works with millions of advertiser which is a strong source of income for the publisher as well as for Google. The publisher can manage the type of ads to be displayed on website Because of brand recognition it works well in the market but after some point of time it proves less successful because of some harsh rules.
This ad network brought to you by Yahoo! and Bing together provide high quality and high paying ads. Like Google AdSense provide account manager to help you and take care of your account. It is also contextual ad network which by the means displaying ads based on contents of web page. The minimum pay-out is $200. Say for Example: If the Page is about Cakes then the ads to be displayed is regarding Cakes. It provides user friendly dashboard. Facebook, Monster and Amazon are one of the major clients of Media. Net which have earn the strong reputation from some of the larger spenders in the ad Network.
When it comes to posting an ad on a website which is source of revenue then Size also does matters.
Google AdSense provides the size of ad in various formats these are:
- 336×280 large rectangle
- 300×250 medium rectangle
- 728×90 leaderboard,
- 300×600 half page
- 320×100 for the large mobile banner.
- most popular sizes: 336×280, 300×250, 728×90, 600×250, 160×600
- horizontal sizes: 728×20, 600×120, 468×60
- vertical sizes: 120×600, 120×300, 300×600, 160×90
- square: 200×200, 250×250
- rectangle: 180×150
- 468×60 or 728×90 banner.
You might have also seen that you are shopping online say at Amazon, and on another page, you get the same product visible on the side panel as an ad. So how does it actually work! Well, it is nothing but just the Cookies, when we search online, the site set cookies file and when look something on that page the information is stored on the cookies. So your search information is presented to you on other sites also.
If we talk about which ad network is best, then it would be very difficult to figure out the one. Although Media.Net has scored as the best ad Network than AdSense on CPM basis. As the interface of Media.Net is easy to use when we talk in terms of creating new ad and also in tracking the performance. One major point is that Media.Net have enough employees and they play a major role in helping out like how to integrate the ad into the websites and the desired ad matches the content of websites.
The publisher can see increase in traffic quality very quickly once account has been established. As I mentioned before Google AdSense policies are strict and it is really hard to get approval, however but it is not so in case of Media.Net, also AdSense is not available for some countries and languages so Media.Net is best option to opt.
Until now we have seen what are Ad Networks, how they actually works their price range and the size of ads also which one is best among Google AdSense and Media.Net. Now let’s see the real picture of these ad Network, the user review is very imperative factor.
When it comes to Media.Net the users criticise by saying that in first month they earn almost $150 and the payment add via Paypal, on the second month they get appx. $700 and in third moth it goes down to $200. And when users ask why it is happening then in email its written “due to low quality traffic”, and many users face this problem, after sometime before payment the account got suspended by them without any prior details.
In case of AdSense Some argued that their AdSense account has banned, therefore they are looking for it alternative. Hence they found Alternative for it and switch to Media .net. And among them there were a number of persons whose account was approved.
According to users – “It’s true that Media.Net is an alternative of AdSense but It is not better than AdSense. Media.net works well only with good US, UK, Canada traffic. Finally, its better but not like AdSense.”